Promotion of the group on social networks. Ways to promote groups on social networks. Group on social networks Communities on social networks united by regional themes

30.10.2023 -

Instructions for creating a VKontakte group

In this article we will talk to you about how to competently create a VKontakte group. I decided to tell you most of the information personally! Namely, I recorded two videos!
There are quite a lot of reasons why you might need a group. Perhaps you want to promote your own business using social networks or you consider social networks as a platform for building a business

Creating a group or public on VKontakte (technical part)

Video #1
Designed for beginners. In it, I decided to highlight the technical process of creating a group or public:

As we can see, everything is quite simple, we need to perform the following steps:
- Join your groups.
— Start the “Create Group” button
— Select a name for the group
— Choose what we will have, a group, public or meeting.
- Ready!

If you still have questions about the technical part of creating a group after watching the video, ask questions in the comments at the end of the article.

Some tricks for creating VKontakte Groups!

Video No. 2
In this video we will look at the three main steps to create your project.
Namely:
— Selecting a group name.
— Formation of the group.
— Group content (content).

So what should you do after you have received the knowledge? Right! Pin it!
Your task for today:
- To create a group.
— Come up with a title containing keywords.
— Fill the first 30 posts with content.
— Write in the comments to this post: the target audience of your project, the name of your project, why this particular project?

Setting up a VKontakte group

Once the group is created, we need to configure it. The first thing we need to do is upload a beautiful avatar. This is done by simply clicking on the “Add Photo” button in place of the avatar:

Next, go to the “Page Management” section, the link is located under the loaded avatar:

After we go to the “Page Management” section, the following fields will open in front of us:

We do the following:
— First of all, you need to pay attention to the “Page Address” field, initially we are given a standard address like “http://vk.com/clubXXXXXX”, but we have the opportunity to replace the ending with this address. Let's replace it with ours! For example http://vk.com/uspeshnie_lydi

— We write our name of the group. It is desirable that the title contains keywords.

— Fill out the description of the community. It would be desirable that the keys be registered there too.

— Website, if you have a website, insert a link to it. This will add loyalty from search engines Yandex and Google for your project.
You can also place a VKontakte widget of this group on the site. I explained how this is done in the article.

— Comments can be left either on or off. If you leave them enabled, the activity within your community will be much higher, but then you will have to constantly monitor comments for spam.

— Additional sections are also installed at your discretion. It is desirable that the group be filled as much as possible with various materials. video, photo, audio, discussion, etc.

And now a little about the sad... Every day hundreds of groups are created on VKontakte and only a few become successful! What's the secret? Why does most of it merge? You need to understand that creating a group is exactly the same business! Do you think it is possible to create a profitable business by devoting 10 minutes of time a day to it? Of course not! 90% of people who start promoting groups think that they can raise their project by investing in it a maximum of 30 minutes a day. I am sure that you will take this process as seriously as possible and the results will not take long to arrive!

Greetings to all my readers blog who came to find something useful. And so, as we know, social networks have recently gained great popularity and are constantly expanding and developing.

According to statisticians, our Internet users spend most of their time there, so it is not at all surprising that people began to use this tool to earn money.

Yes, that’s exactly how people make money in VKontakte, in Odnoklassniki, on Facebook and even on Twitter, but it’s not that simple. Damn, how disgusting it is when there is always one “BUT”. Of course, if we are talking about , it is important to understand that social networks have their own smaller tools that allow you to develop projects and earn money.

To begin with, I would really like to point out that there is a lot of money circulating in social networks. Information has appeared on the Internet that Pavel Durov, the founder of the VKontakte website, only officially earns from 50 thousand dollars a month, in addition, he has shares in the company, which also bring in money.

Next, an example with the famous young billionaire Zuckerberg, who in 2004, after launching Facebook, became a rich man. Why am I telling you this?? It’s very simple, I wrote these two examples, which you probably already knew, to show you the enormous scale of social networks.

Today, many schoolchildren, students, and adults also use social networks. Such people need high-quality information and communication, and for webmasters this is an ideal option for earning money and promotion.

Look, you’ve created a new website or blog, no one knows about you, you haven’t made any progress on the Internet yet, where can you get new visitors?? Well, of course, from social networks, where there may be many of your potential clients.

Group: Think and grow rich.

Notes of a millionaire.

I wrote them as a simple example; there are a lot of such communities on social networks. So why are they all being created, that people have nothing else to do?

In fact, such communities (groups, publics) have many functions:

— they allow you to develop your other projects (websites, blogs);

— In such communities you can offer your services, which means money and promotion of your own brand;

— communities often make real online stores of things and goods, so this is also not a bad option for getting money;

— communities allow you to earn money by advertising other projects and so on.

What can I say, if you have a group of at least 10,000 people, then you can already earn good money from it, I assure you.

The owners of such groups and communities earn about 500-1000 dollars daily, monthly earnings, you can calculate it yourself.

So, if you have already created your own group, but do not know how to promote it, then this article will help you.

And so, promoting any group, any community is a complex and time-consuming matter. I don’t want to focus my attention on those methods that involve money, but now there’s simply no way without it.

These are the main ways of promoting groups and publics that I know, if I miss something, write it in the comments, I will be only too glad. And so, let's now take a closer look at all these methods.

1. Well, well the most popular way is paid. That is, you find an already promoted group, a well-promoted public with over 100,000 subscribers. Next, you negotiate with the owner of the public or the admin to place paid advertising there.

Everyone pay the money, prepare a beautiful picture and description, and, in principle, that’s all. If you do everything correctly, then for just 1000-1500 rubles you can get about a thousand subscribers to your community, which is not very bad.

2. If you don't like paying money, then there are still other options. For example, if your community already has several thousand people, then you can find the author of a group that has the same number of subscribers. You reach an agreement with such a person, that is, you place an advertisement for a friend and a friend.

The result is the following system: WIN – WIN. That is, you both benefit, since you will both receive new subscribers.

3.Promotion of your communities through websites and blogs assumes that on your resources you simply place advertisements for your community and promote it in this way. It’s not difficult, especially if you have a blog, then using a widget you can simply add a widget with your group, it’s very convenient. It turns out that you will have increased traffic on the community, as well as on the website, which people will access through the community.

4. It is known that The largest video hosting in the world is Youtube. This is quite a powerful toolkit, so to promote your communities you simply need to create your own videos that will contain links to your communities. Again, try to post interesting, funny, educational videos. People who watch your videos will also click on the links, which means they will subscribe to your communities.

5. Promotion of communities through applications. We all know that various applications are very popular now. My friends, for example, play “Indicot”, “Farm”, “Zaporozhye”, but the authors of these applications earn not only from themselves.

The authors of these applications also place various advertisements, for example, and others or their communities. This is quite relevant, because every day such applications are visited by millions of people, which means that a group or public can be promoted very quickly through the application.

Of course, everyone can’t become programmers, but you can, again, negotiate with the author of the application (at your discretion) to advertise your community with him.

6.Well, the last way to promote communities is application of one's own strengths and skills. For example, I am going to promote my community through many accounts to which I will add friends.

The meaning of this method is very simple, you add friends every day, then simply add these friends and subscribers to your communities. Is it difficult?? No, it’s not difficult, but it takes a lot of time, because you will need to constantly add friends and also enter a captcha. It is for such purposes that I would recommend that you use the VKBOT program. A very good program that will add people itself and also send invitations to communities.

Here are all the methods that are known to me, if you know other ways to attract people to your groups, then write about it in the comments, I will definitely read them and, if anything, I will add to this article.

Promotion plan for your group for 2014:

You will need to create 5-10 social media accounts.
Every day, you will need to add people as friends to all these accounts.
Then, you gradually begin to invite people to groups or public pages.
From time to time, you order paid advertising in the communities you visit.
Don’t forget that every day you need to send offers for mutual advertising to the authors of groups with the same attendance.
A couple of times a week, upload videos (only your unique ones), make links to your community.
You throw into your group only the most useful and necessary things.

If you devote at least 2 hours a day to this and approach this matter with due responsibility, then I assure you that you will celebrate the next New Year 2015 with a community of 30-50 thousand.

I will follow this algorithm, and you are with me?? Write, maybe you have other goals, write about it in the comments.

I’ll give you a couple more tips, try not to use the services of people who say that they can bring you several thousand people to the group in a day and it will cost, for example, 300 rubles. As a rule, such people simply increase traffic, and the people who visit your community are nothing more than ordinary robots.

After such robots subscribe to your community, their pages will be frozen by the site, after which there is a chance that your group may also get banned, do you need it??

Friends, if the post was useful to you, write about it in the comments, I’ll be waiting. I recommend that you subscribe to my blog updates, read my other articles. That's all for now, everyone.

Sincerely, Yuri Vatsenko!

Using facebook is very easy, but not everyone knows how to use it safely without worrying about losing their account. So in this article, I will share with you some experiences of using Facebook safely without worrying about your account being hacked or disabled.

Hello dear readers of the site! Through tutorials, recover facebook password, how to open facebook account disabled... I noticed that many people do not know how to use Facebook safely disconnect many or lost accounts chemistry, being hacked... by others.

Losing Facebook accounts is often popular in the following two cases:

Be hacked. This means that others illegally gained access and then exchanged login information including passwords, phone numbers or gmail....
Disabled: that is, the account is disabled on Facebook, perhaps because you suspect you are using fake information or using more than 1 account, violating community standards....

Generally, losing your Facebook handle can be caused by you or a bad person, even in any case, if you know how to protect it, you will never lose your account. Easy to open immediately.

Right now I will share with you the experience of using Facebook safely, if you follow my path, make sure that 99% of your Facebook account will be safe.

Experience using Facebook safely

1. Use a phone number or a genuine email address to create a Facebook account

Many people use garbage or other phone numbers to create a Facebook account, when they forget their password, they call the sky and claim the earth because they cannot recover their password.

Or sometimes still remember the password, but due to account problems, Facebook requires phone number or email verification to log in... if you no longer have a phone number or email registration then get a nickname.

Therefore, the first thing you need to note is to use a phone number or official email address to register your Facebook account. If the phone number or email address you used is no longer yours, or you no longer use it, please change it immediately to a genuine email address or the email address you use.

To change your phone, go to "Settings" → "Mobile". To change your email address, select “Settings” → “General”(or by phone go to "Settings" → "Personal data").

2. Use your full name and date of birth (match information on identification documents)

Many Facebook users often use strange, incorrect nicknames, which is not safe, if the account is not made, that's fine, but if it is disabled, ask for proof of identity... it will be very difficult.

Many people disable their accounts for various reasons, but generally, to reopen you will need to submit a photo ID to verify your identity if your name, date of birth, address, profile picture... is in your account Facebook must match the information on your ID to open again.

Therefore, you must use all the information (name, date of birth, etc.) exactly so that your personal documents will never bother disabling your account to verify your identity.

Many of you may be thinking that I didn't do anything wrong, won't be disabled, no identity verification required,... completely wrong, Facebook can disable your account at any time. Sometimes the reason is not you, for example someone fakes you to create a Facebook account, then this time Facebook will see that there are 2 similar accounts, they will block both to ask for identity verification of any account. which sends the correct ID will be opened. Therefore, if you do not have identification documents that match your login information, you will not be able to open that Facebook account again, even if it is your main handle.

3. Set up 2-layer protection

Facebook's two-layer protection is a way to protect your account from being hacked by the bad guys.

Once you have enabled the two-level security feature for your Facebook account, when you or anyone logs into your account on a new device or IP address, Facebook will send a verification code via SMS to your phone number, enter the correct verification code to continue entrance. So if other people want to log into your Facebook account using their device, it won't be possible, no matter if they know your email, know your phone number, and know your password... unless they get your SIM .

May 18, 2019

Hello dear readers of the site! In this article I want to tell you about a website where you can order goods by mail. The goods come both from manufacturers and from Aliexpress. The site is called obzoram.ru, it provides the most popular and best-selling products from the Internet.

The site provides several of the most popular categories, such as products for women, men, children, animals, auto products, cosmetics, health products and a variety of electronics that we use in everyday life.

The site is gaining many positive reviews every day and is in demand among regular customers. Also, it is worth noting that on the pages of the site there are both positive and negative reviews. Here are some examples:

If you would like to get acquainted with the range of products presented on the site, follow the link - all products. There you can find out about all the most popular products today.

Features of the site obzoram.ru:

Intuitive interface.
Constant updating of the assortment.
Only the most purchased and popular products are presented.
Detailed overview of each position.
There is a video presentation of certain products.
Reviews are written in clear language and sometimes with humor.
Possibility to publish your reviews on an ongoing basis.
Customer comments are both positive and negative. (Well, what would it be like without them!).
It is possible to order a review of a specific product with your affiliate link. (Payable service).

One of the features of the site is that you can write your review of a product and send it through the contact form, which is located in the menu of the site itself. This way you can earn a little, or maybe a lot). The most important thing is that the product is not repeated on the site and its uniqueness is 100%.

Absolutely everyone will be able to order a product in the shortest possible time and receive it with free delivery. Moreover, you will be able to fully learn about the product, its characteristics, where it can be used, how it works and practically what it is made of.

Many products are provided at a good discount, and sometimes with additional gifts. The site has products from Aliexpress, these are well-selected from all the trash and have a positive reputation. Also, they have many positive reviews and photographs of what they received.

A product review site will give you a great experience and provide you with access to fast delivery. Use only trusted sites that have proven their honesty. All articles on the site!

12 Mar 2019

A line of credit is the most sought after financing option for business owners. For what? The flexibility they provide is unparalleled.

While your typical term loan will give you a lump sum of cash to use—and to pay off over time—a line of credit is more like a reserve pool of a set amount.
In addition to short-term and traditional lines of credit, small business owners can also look into lines of credit secured by certain types of collateral. In this case, we are talking about a credit line and an LLC loan without guarantors, secured by business equipment.

Here's how it works: Asset-based lenders care more about your future prospects than your past borrowing history (or at least they care about almost both). You get the equipment you need—a car, new exercise equipment, a printing press—and the line of credit secured by that equipment will provide you with a line of credit based on the value of your equipment.

The good news is that these lines of credit tend to have more relaxed requirements, even if their maximums and interest rates don't fall - but at the expense of collateral or ownership requirements in the event of a loan default on that shiny new equipment. They rely on the value of your equipment or inventory rather than your borrowing history to feel confident about your credit.

Letter of credit

The basic idea behind invoice financing (also called accounts receivable financing) is that sometimes customers take a long time to pay you back, but you may not be able to wait. Instead of relying on short-term loans to cover operating costs or digging into your savings, you can simply pay those bills outright—though you'll have to cover the costs of that speed and efficiency.

An invoice-based line of credit follows the same logic. The value of your accounts determines your maximum unsecured business loan , and you can raise capital as needed rather than relying on your clients to pay on time. And as your bills increase, you'll typically have access to more cash from your line of credit.

If you're a small business owner who's thinking about expanding your capabilities or easing your cash flow problems, one of these lines of credit may be right for you. Whether it's a stand-alone product or an additional source of capital, a line of credit is an excellent insurance policy for your business.

It all starts with a little research, so this is the very first thing you should do if you want to buy a house. However, if you don't have the right direction to take out a business loan for your research, it can be just as beneficial as not doing any research at all. Start by first searching for the area you want to go to. When you do this, look at the local schools, average home prices in the area, proximity to important amenities (such as shops, mechanics, doctors, etc.), and the crime rate in the area. You can even use a search engine to search for local news in the area to make sure there is nothing too negative that stands out.

Once you find some homes you like, the research doesn't stop there. You will now have to determine certain information about the property before making an offer. Here are some of the main things you should consider:

Understanding the competitive banking landscape helps community banks set the right prices, respond effectively to competing marketing, and compete more effectively. Competitive analysis of online payment acceptance can also help a bank be realistic about what products it can sell and at what price. Unfortunately, banking is not an easy industry to analyze. Community bankers sometimes fall into the trap of believing that they are competing solely with other community banks—nothing could be further from the truth. Many existing customers and potential customers of community banks are also customers of national banks. In this article, we highlight several important trends that all community bank leaders must understand to be successful and more competitive with national banks.

With the increasing use of the Internet for purchasing banking services, banks are no longer competing with local competitors. The banking industry, payment methods in online stores, is nationwide and is becoming less industry-specific. Additionally, the competition isn't just another bank that can take out a loan or deposit, but it could be a credit union, an insurance company, a retail store, or a fintech startup (like Robinhood, which announced a 3% savings account).

Below is a graph showing the number of branches owned by commercial banks from 1998 to the last reporting quarter. The graph also shows on the right axis the percentage of branches owned by the top four, ten and 100 banks. While the number of branches has been growing over the past 20 years, leading competitors have been shrinking their branch network as a percentage of the total market. This is important because although the largest banks maintain their share of the deposit and loan market, they do so without increasing the number of branches.

The graph above shows that the four largest banks own 21% of all branches, up from 24% in 1998. The largest 100 banks own 59% of branches, up from 63% in 1998. These banks continue to find ways to deliver goods and services and increase market share while reducing their presence in storefronts. The graph below shows the size of the banks' domestic lending market from 1998 to the most recent reporting quarter.

Your project has a group on some social network, and maybe even more than one. But you don’t see any results from running a group, or you see very weak ones. What's the matter? But the point may be that at the stage of creating the group, you did not decide in advance what exactly it is needed for and what exactly you want to get in the end. They didn’t think through the concept of promoting their project on social networks. Let's look at what can be done to ensure that the group ceases to be “ballast” and finally begins to fulfill its functions.

Purpose of creating the group

At this stage, decide why the group is needed in general:

to communicate with subscribers;
to attract new clients;
to increase brand awareness;
for sales through a group;
to increase traffic to the site.

All further work to promote the project on social networks is based on the goal. There may be more than one goal, but it is advisable to choose priority.

The target audience

We decided on the goal. Now the main thing is to find out for whom you are creating a group, that is, to identify the target audience so as not to work “with your eyes closed.”

To promote on social networks, it is important to draw up not just a portrait of a typical representative of your audience, but also write down which social networks he uses most often and where he communicates. It is useless to wait for visitors on a Facebook page if they spend most of their time on VKontakte and Instagram. Thus, traditionally, VKontakte and Odnoklassniki are preferred for women’s topics and family topics, Facebook is more suitable for business and education, and for niches where there is a lot of photo content and clients “buy with their eyes,” Instagram is ideal.

Once you find out where typical representatives spend most of their time, create a group or community there. It is not necessary to maintain communities on all social networks; it is enough to be present where your target audience spends time.

Competitor analysis

Competitor analysis will help you choose positioning:

What social networks are you present on?
How many members are in the communities?
Topic of content sections?
How often are they updated?
Activity among participants?
Are there promotions and competitions?

After the analysis, think about where you can profitably build. There may be several options.

Offer solutions to problems or acquisition of additional benefits.
Describe the differences.
Create an association image with the project.
Write down situations in which only your product will help.

Choose the most striking characteristic - that will be it the main idea of the community.

Let's say you have a project on educational activities for children. You can offer mothers:

ready-made scenarios for classes or a choice of several templates dedicated to one topic;
developing certain skills in children in one area, for example, learning to read;
development for children of a certain age, gender or temperament;
a fictitious character in whose name classes with children will be held.

Here, for example, are the avatars of groups representing children's development centers in a social network in one city. They are all competitors, but each center has its own feature that distinguishes them from others:

Groups of development centers in one region

And for a project with the sale of goods (clothing, toys, etc.), we choose positioning:

according to the situation of use (casual or formal wear);
by price (affordable to everyone, for the middle class, luxury goods);
on the quality of goods;
by assortment.

Group registration

In order for community visitors to associate with your project, you need to think about the visual design. In the group, the following are responsible for visual perception: an avatar, a menu, a template for posts and photo album covers. If you have a website, design the group in the same style as the website, that is, using the same colors and the same images.

When the group avatar reflects the positioning, this is the best option. If we teach children to read, then a child with a book will look great. And when we sell casual children's clothing, we put children in similar clothes on their avatars.

For professional group design, contact a designer.

Content

On social networks, content is updated frequently: from 1-2 to 20-30 posts are published during the day. To make it interesting for the visitor to participate in the community, try to select a variety of material. Create thematic sections and decide what type of posts you will publish in each of them. It is also advisable to create a separate section for positioning the project.

Options could be:

Project information: history of creation, why, to whom it is useful, contacts, information for beginners, trainers (teachers, management), specifics of work, reviews, events, and so on.
Common topics that the project reveals: various methods, techniques, practices, books, magazines, reviews, videos, audio recordings, famous personalities on the topic of the project, quotes, event announcements, and so on. For example, an early development project can publish teaching methods, the results of using these methods, introduce new books, review educational games and toys, and offer ideas for activities.

Here is an example of an unsuccessfully chosen topic that the group’s target audience did not appreciate:

A post about children's activities is not entirely suitable for a gastronomic group

But here are examples from the same group with posts on the “correct” topic:

In a group about food, posts about food look quite organic :)

Topics close to the project. For example, let’s take the same development of children. If general child development is practiced, then topics of emotional, musical or physical development can be covered.
Universal themes. Useful collections, humor and holiday greetings.
Calls to action. Posts that involve feedback from the visitor: polls, tasks to come up with a caption for a photo, leave a review, ask a question, invite to discussions. This also includes competitions and sweepstakes.

Come up with titles for the columns and create a schedule indicating on what days and at what time a certain column is published. Create an example post for each category. And... work according to plan.

Promotion

You’ve decided on the goal, registered your target audience, chosen positioning, formed a group and publish interesting posts... But for some reason people don’t join. Or they join, but not enough. What needs to be done to promote the group?

It’s not enough to just create a group; you need to take care of its promotion. Tell people about the project and invite them to join.

To promote groups, they use the following promotion channels:

Sowing in communities- this is when a post is posted in other groups of related topics and a link is given to go to your group.
Targeted advertising- with the ability to display advertising to a specific target audience. Geography, gender, age, interests of the target audience, and so on are selected.
Publications from opinion leaders- agree with the opinion leader that he will make a mention or review of a specific project (service, product) for his subscribers.

These are “white” promotion methods. They require a certain budget. But the result when used is more significant than when promoted in dubious ways.

After using each promotion channel, it is important to do an analysis. How much money was invested, the number of transitions to the group, the number of entries, how much a new member cost, the conversion from visitors to subscribers, and so on.

To promote online, it is not enough to simply create a group and post thematic content. Promoting a group is a serious job that includes many nuances.

Now you have a small work plan that will help you figure out what to implement and in what sequence. And if some important step was missed when creating and promoting a community, then try to analyze and eliminate the shortcomings.

The process of creating groups on social networks

In fact, it is incredibly simple: even a schoolchild can create a group on any social network, spending no more than 5 minutes on it. But when we talk about communities that will solve certain problems, the process becomes significantly more complicated. Surprisingly, even here you can’t do without analytics: in the first stages of creation, it is extremely important to place the group in the niche where it is most likely to develop successfully.

Analysis of the target audience and competition, identification of a promising niche;
Community design and menu development;
Uploading content, setting up functionality;
Formation of a content plan and editorial policy (if necessary);
Preparation of basic content for the group (if necessary).

When creating a community on social networks, it is important to take into account all the nuances and little things that, in a highly competitive environment, can be the determining criterion for choosing the target audience between you and other thematic communities. To be original, while maintaining adequacy and a rational core - this is the task of communities on social networks striving for success and solving the problems assigned to them.

The cost of creating groups (Vkontakte, Facebook) is from 15,000 rubles.

Deadlines – 10 days.

Why you should entrust the creation of a group on social networks to O`Es:

Work on the basis of a proven strategy, setting and achieving goals, solving problems;
Powerful research work – 50% of community success;
Creative, attractive design, development of group usability;
Many additional services - from content preparation to maintenance and filling;
Creation of modern communities with a pronounced individual content.

Groups created by O`Es specialists are communities that can become successful in a short time. Beat your competitors even at the stage of creating a group -
entrust the process to professionals!